Kiteboarding Editor Solves Editor's Letter Dilemma

Overview: Every editor struggles finding valuable content for the editor's letter. No one wants your letter to be a glorified table of contents nor does anyone want to hear how your job is tough but someone has to do it. So how can that page create real value?

Mythbusting: Aaron Sales, Editor of Kiteboarding may have found the solution in his December issue. He tackled a longstanding myth about kiteboarding--whether the kite would fly better if inflated with helium rather than air. On the surface, this is just an interesting-to-kiteboarders "I've always wondered about that" kind of piece. But at its core it could be the blueprint for a "mythbuster" type-column where you as editor can serve as almost a peoples' advocate--going out there and solving the questions about which everyone has always wondered.

Sales says this particular issue has been a question for almost ten years. "Finally we just moved forward and tested it ourselves. It didn't work as we hoped, the kite didn't just float in the air and change the way we fly, but it's good to put the myth to rest."

Results:  Sales says so far he's gotten really good response on the piece and he's now looking for other things to demystify. "It has inspired me to take on challenges. It's given me focus and it's giving the reader something interesting to read."
For more info: aaron.sales@bonniercorp.com