Overview:
Ski magazine has re-purposed the data from its print Resort Guide into a great interactive infographic on its website. You can click on any category from "nightlife" to "snow quality" and the graphic instantly changes to show every resort's relative strength. Megan Miller, Digital Director of the Bonnier Mountain Group says in developing the tool she wanted to graphically find a way to represent the results. While Miller's team didn't build the tool, (she outsourced it to a team she had worked with at PopSci in the past), she knew they made really great Flash grapics. She recalls, "it was their idea to make it a circle because once the variables started changing they thought it would look almost like a snowflake." Ski's Editor, Greg Ditrinco who has been associated with the magazine's Resort Guide for 13 years finds this digital display particularly interesting. "It translates our biggest franchise to our website and accurately displays the breadth of our knowledge, showcasing 18 different categories across 50 resorts." Ditrinco even sees leveraging this tool across Ski's coverage in other areas such as soft goods and hard goods, making it a signature tool for the site.
Results: Fast Company magazine showcased the tool as "Infographic of the Day."
Other Applications: Any magazine could use something similar to display comparisons such as gear tests.
For more info: Megan.Miller@bonniercorp.com.
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